REGGAE MONTH // Honouring the Messages of Koffee
And then came Koffee. Much like her career has developed over the past two years--leading her on an international press and performance spree and into the hearts of many--that's how her music has taken a place at the top of everyone's reggae playlist.
She writes her own songs, this young lady. Just having turned eighteen, now a full-time travelling musician, Koffee started penning lyrics when she was in school. A product of the Adventist church, complemented by a musical upbringing with choir and guitar practice, she has always possessed an innate talent for harmonies and rhythms, and has expertly translated them into a promising career.
If you've listened to one of the many interviews Koffee has given over the past year or so, as she has gone from the singer of "Burning" and the the young lady who presented Usain Bolt with a tribute track and emerged as a professional vocalist...one thing that is consistent is the love and respect she has for her mother.
A fan of a variety of types of music from EDM to grime, Koffee noted that she is not ready to subscribe to a particular genre. While we know her as a reggae artist, she confessed that she wasn't going to tie herself to a particular genre too soon, as to not contradict her future path or restrict her sound. As she grows, so will her sound, and eventually the appropriate category should become evident. In the meanwhile, she is respected for her reggae-inspired flow and lyrics. She is appreciated because of her genuine passion.
When referring to the likes of Bolt, and also those in her circle that believed in her, you can see the awareness of her position. What must be like a whirlwind of activities, to an artist so early in her career, is surely overwhelming. Watching her on-stage performance, and listening to the delivery of her interviews, you can see that her upbringing has not only made her humble, but also an intelligent communicator who is very clear about her messaging.
Now signed to Columbia records, Koffee is in a position to have her lyrics heard worldwide, her videos seen, and her forthcoming album "Rapture" to contend as a chart topper. "My goals are not tangible," Koffee told The Voice Newspaper in the UK. She simply wants her music to reach people, touch their hearts, and leave them in a positive space as a result.
It's a time when morality is in question, in politics, in religion, and of course in the communication of society: music. Her single "Raggamuffin" was used to speak out about gun violence in Jamaica, and her latest release "Throne" gives her audience a look at her hometown community. Artists of this generation, their impact can be felt almost instantly. Many have risen and reached fan bases with the help of social media, in a way that artists of the past could have only imagined. With this tool so easily accessible, we can see how new artists like Koffee are able to communicate and depict their brand messages clearly. Right away we can hear, see, and understand an artist's intentions and can leave the music to do the rest.
One thing that stands out with Koffee is her excellent communication skills. She gives a great interview, clearly articulates her thoughts and visions, and of course when she is on the microphone her projections are also powerful. Her communication style is refreshing because you don't have to wonder where she stands: you can hear it in her lyrics, you can see it in the way she presents herself on stage, and you can definitely grasp her perspectives through interviews without question.
From "alto to baritone" her purpose is great: this will be an important year in her career, and each step she takes is a testament not only to excellent parenting and a strong upbringing, but also to the power of music and how it can take even the smallest voice and make the most positive and influential impact. Koffee is a force, and anyone that has witnessed her career thus far can predict that the best has yet to come from this focused and multi-talented musician.
Written by Stacey Marie Robinson for Kya Publishing's "Urban Toronto Tales" blog.
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