Rebel Salute 2023 - A Reflection on Reggae Music & Communicating Brand Jamaica
I truly believe that Jamaica is the most powerful, deliberate, and infectious national 'brand' on the planet. Yes, I am 100% biased. For the thousands gathered at Rebel Salute this past weekend (many of whom were visitors) at the Grizzly's Plantation Cove in Priory, St. Ann, they would probably agree: Jamaica is in fact a "real place," and a wonderful one at that. Artist Jahsii during his Friday night performance said that no matter how much he travels the world and experiences other locales, that nowhere else is sweet like Jamaica. Incomparable vibes, one might say. Cultural impressions and perceptions of Jamaica tend to be associated with the impeccable cuisine, infectious rhythms, hypnotic lyrics both in music (and in conversation), confident style, and an overall unforgettable presence. Bob Marley and the kaya, too, of course. For those who don't live on the island, word of mouth, traditional media, and social media are go-to tools for experiencing the da